Chris Parkhurst:
My passion resides in helping businesses thrive in today’s fast-paced, ever-changing market, and as a lifelong learner, I find excitement in the unique challenges each business presents. I believe these challenges lead to invaluable insights and growth. By blending data-driven insights with creativity, I craft strategies that resonate deeply with customers. My goal is to partner with you to unlock your brand’s true potential, foster meaningful connections, and accelerate revenue growth—turning challenges into opportunities for lasting success.
With over 15 years of executive experience leading some of the most compelling and iconic lifestyle brands in the outdoor, action sports, and sporting goods sectors, I bring a design-driven mindset and operational rigor to managing complex, multi-brand organizations, navigating diverse distribution channels, and overseeing domestic manufacturing. My strength lies in uniting dynamic, collaborative teams to transform ambiguity into clear, transformative business strategies.