Chris Parkhurst:
Challenge and exploration define both my personal and professional approach. Whether hiking the Alta Via 1 in the Italian Dolomites or summiting Mount Rainier, I thrive on the challenges life presents and the valuable lessons they bring. In today’s fast-paced, ever-evolving market, leadership requires embracing these challenges, employing multi-dimensional thinking, and crafting strategies that build deep, meaningful connections with customers.
With over 20 years of executive experience leading some of the most compelling lifestyle brands in the outdoor, action sports, and sporting goods sectors, I bring a design-driven mindset and operational rigor to managing complex, multi-brand organizations, navigating diverse distribution channels, and overseeing domestic manufacturing. My strength lies in uniting dynamic, collaborative teams to transform ambiguity into clear, transformative business strategies.