Unlock. Build. Accelerate. - Your Business’s Growth Potential.
Services
I help brands scale by optimizing core growth levers while developing high-performance teams to fuel the next growth phase. I rely on my 20+ years of executive and operations knowledge running some of the most iconic global brands (K2 Sports, MSR, Therm-a-rest, Cutter & Buck, iFixit) in their respective markets to develop unique strategies tailored to your challenges. I offer both fractional and advisory services for business leaders ready to accelerate growth. My scope spans brand strategy, performance marketing, digital transformations, Omnichannel sales optimization, and growth strategies
Brand Strategy
Expert brand development, distinctive positioning, compelling narrative frameworks, and integrated marketing strategies that align business objectives with customer needs
Digital Transformation
Comprehensive digital transformation, specializing in seamless e-commerce integration and strategic digital marketing implementation. Leverage cutting-edge AI solutions to streamline workflows and enhance decision-making to elevate performance, quality, and impact. Proven track record of developing high-performing marketing teams, optimizing resources, and implementing advanced analytics frameworks to drive measurable engagement and revenue growth
Product Life Cycle Management
Strategic opportunity identification and product road-map development, with expertise in comprehensive line planning and data-driven SKU rationalization to maximize portfolio efficiency and grow market share
Omni-Channel Sales Strategies
Architecting comprehensive domestic and international distribution frameworks that seamlessly integrate wholesale, retail, mass market, digital marketplaces, and direct e-commerce channels to drive accelerated revenue growth and market expansion
Measurement and Evaluation
Strategic identification and implementation of tailored metrics to align analytics with organizational objectives, leveraging AI tools to transform complex data into actionable insights that drive continuous performance improvement and strategic decision-making
What People Are Saying
“Chris has incredible strategic vision in the arena of premium consumer durables. He is a natural leader with the charisma and execution competence to lead teams in successful execution.”
— Joe McSwiney, CEO at SOG Knives and Tools
“Chris combines authenticity, proven strategic planning and execution skills along with the ability to create a positive work environment.
I’ve known Chris for over ten years in my roles as company Vice Chair, President, and Chairman. Chris’ initial talents in brand development and product/category line planning led the company to new highs on a number of fronts including product innovation, category dominance, brand recognition, and sales revenue.”
— David Burroughs, Former Board Chairman and President of Cascade Designs
“Chris has a clear, open, and honest communication style which allows him to focus his team on frequently evolving priorities. These skills led to his advancement to his position as Chief Operating Officer. In this role, Chris’ assembled, motivated, and led diverse yet inclusive teams across the enterprise. He inspired these teams through innovation, creativity, entrepreneurship, and a deep desire to see the company succeed.
— Mark “Roody” Rassmussen, Former President at Petzl North America
The Value of a Fractional Executive
Leadership
Many businesses need added bandwidth to reach aggressive business objectives or address rapidly changing market dynamics, a skilled cross-functional leader can integrate quickly and seamlessly to respond to these opportunities.
Experience
There is no replacing hands-on experience in managing market turbulence, changing consumer behaviors and preferences, or re-calibrating an organization to meet new business objectives.
Scalability
Having a fractional executive on the team allows you to scale the business based on the company's demands and needs. These executives understand when it’s needed and are ready to grow with the business.
Financially
Given these executives are an investment in the growth and health of the business, which has a cost, fractional executives can grow based on the business performance.
Coach and Mentor
Many companies have tremendous untapped talent or talent that needs to be nurtured. Having added executive leadership can accelerate talent growth.
Experience
15+ years in executive leadership positions
20+ years leading premium brands across multiple industries: consumer products, lifestyle, action sports, electronics, and e-commerce
Leadership positions include both privately held and publicly traded companies, ranging from $40M - $350M in annual sales
Leadership roles include: Chief Marketing Officer, Chief Operations Officer, and Senior Executive Vice President
Managed the complexities associated with multi-channel and multi-brand business structures
Implemented digital transformations and performance marketing structures, which included traditional B2B to omnichannel to DTC business models
Worked within manufacturing and sourced goods for business platforms
Global business experience focused on North America, Pacific Rim, and European markets
Implemented Lean Enterprise principles and strategies from front-end business operations to back-end operations
Direct management functions include: Sales, Marketing, Product Development, Service, Supply Chain, Manufacturing Operations, and IT