Providing executive leadership for businesses in transition to accelerate growth and profitability
The Value of a Fractional Executive
Leadership
Many businesses need added bandwidth to reach aggressive business objectives or address rapidly changing market dynamics, a skilled cross-functional leader can integrate quickly and seamlessly to respond to these opportunities.
Experience
There is no replacing hands-on experience when it comes to managing market turbulence, changing consumer behaviors and preferences or re-calibrating an organization to meet new business objectives.
Scalability
Having a fractional executive on the team allows you to scale the business based on the demands and needs of the business. These executives understand when it’s needed and are ready to grow with the business.
Financially
Given these executives are an investment in the growth and health of the business, which has a cost, fractional executives can grow based on the business performance.
Coach and Mentor
Many companies have tremendous untapped talent or talent that needs to be nurtured. Having added executive leadership can accelerate talent growth.
Services
Brand Strategy
Development, positioning, communication and marketing strategy development
Digital Transformation
Digital marketing and ecommerce integration, team development, performance measurement and sales strategies
Product Life Cycle Management
Opportunity identification, product development strategy, line planning and process optimization
Multi-Channel Sales Strategies
Crafting domestic and international distribution strategies - integrating specialty, mass, online, marketplace platforms and ecommerce
Business Performance Measurement and Evaluation
Identify, measure, implement and align key performance metrics with business goals and objectives
What People Are Saying
“Chris has incredible strategic vision in the arena of premium consumer durables. He is a natural leader with the charisma and execution competence to lead teams in successful execution.”
— Joe McSwiney, CEO at SOG Knives and Tools
“Chris combines authenticity, proven strategic planning and execution skills along with the ability to create a positive work environment.
I’ve known Chris for over ten years in my roles as company Vice Chair, President, and Chairman. Chris’ initial talents in brand development and product / category line planning led the company to new highs on a number of fronts including product innovation, category dominance, brand recognition, and sales revenue.”
— David Buroughs, Former Board Chairman, Cascade Designs
“Chris has a clear, open and honest communication style which allowed him to focus his team on frequently evolving priorities. These skills led to his advancement to his position as Chief Operating Officer. In this role Chris’ assembled, motivated and lead diverse yet inclusive teams across the enterprise. He inspired these teams through innovation, creativity, entrepreneurship, and a deep desire to see the company succeed.
— Mark “Roody” Rassmussen, Former President at Petzl North America
Experience
10+ years in executive leadership positions
20+ years leading premium brands across multiple industries: consumer products, lifestyle, action sports and e-commerce
Leadership positions include both privately held and publicly traded companies ranging from $40M - $350M in annual sales
Leadership roles include: Chief Marketing Officer, Chief Operations Officer and Senior Executive Vice President
Managed the complexities associated with multi-channel and multi-brand business structures
Implemented digital transformations from traditional B2B to omni-channel to DTC business models
Worked within manufacturing and sourced goods business platforms
Global business experience focused on North America, Pacific Rim and European markets
Implemented Lean Enterprise principals and strategies from front end business operations to back end operations
Direct management functions include: Sales, Marketing, Product Development, Service, Supply Chain, Manufacturing Operations and IT